A Life Built on Reinvention and Wonder

I’ve always been fascinated by what happens in the space between who we are and who we’re becoming.

After studying economics, training at an elite level in swimming, and trying three times to make the Canadian Olympic Team (spoiler: I didn’t make the team!) I did the only logical thing. I moved to Hong Kong and became a commodities trader. For three years, I bartered metals by day, haggled futures contracts by night, and closed deals in five languages. It was fast, global, and thrilling—a crash course in ambition, resilience, and how the world moves. But somewhere between the spreadsheets and the skyline, I began to sense that the transformation I was chasing was external. I was becoming successful by every metric except my own.

So I left. I picked up a camera and began to tell stories instead. What started as curiosity became a calling. I founded a travel and creative agency that partnered with brands like United Airlines, Amtrak, Adobe, and Expedia. For more than a decade, I helped shape campaigns that reminded people what it feels like to be alive—to explore, connect, and return home a little different than when they left. Through that work, I learned that transformation isn’t always loud or grand. Sometimes it’s subtle: a shift in perspective, a chance encounter, a moment of awe that changes how you see the world.

In 2023, life interrupted again. A broken neck forced me to stop moving altogether. Recovery brought stillness, humility, and a different clarity. I realized that transformation isn’t just the thread that runs through my story: it’s the work itself. Every chapter of my life has been an invitation to grow from one way of being into another, to stay curious about what comes next.

Today, that same impulse guides everything I do. In my consulting and brand work, I help founders and organizations build bold, authentic brands that connect deeply with their audiences. I focus on shaping stories and systems that move the needle on brand affinity, where creative expression and business growth coexist naturally. When I speak or write, I share the lessons that come from starting over and staying open. Behind the mic at swim meets, I translate performance into story and resilience into inspiration. Through family constellation facilitation, I hold space for the kind of breakthroughs that free love and connection to flow again. And in the glass studio, I explore transformation with fire and breath, shaping molten material into something alive and enduring.

Across every part of my work, the through-line is the same: a devotion to change, to becoming, to helping people and ideas step closer to who they’re meant to be. Because in the end, that’s what transformation really is: a continuous return to the truth of ourselves.